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Generac: Just a Drop

To communicate the value of Generac’s backup power generators in a weather emergency, marketing firm Bader Rutter and DK transported viewers into the heart of a storm. The spot opens from the perspective of one rain drop hurling toward earth, through rain and storm clouds, as a violent lightning strike blacks out an entire neighborhood. When our rain drop splashes down, we reveal that one homeowner was prepared for the storm – their Generac unit humming to life, restoring power.

Generac: Just a Drop from DIGITAL KITCHEN on Vimeo.